In sales, we regularly get asked to create Key Account Plans, but who are these B2B Key Account Plans for? Are they for your customer? Are they for your sales managers? Or are they for you?
B2B account planning should be an activity that you complete to help you plan your sales workload and review what success looks like for both you and your customer.
If you need some extra support with creating a B2B account plan, then download our free B2B account planning template now: https://mysalesacademy.com/download-the-b2b-account-planning-template/