Tuesday Tip – B2B Account Plans – Video – Competitor SWOT Analysis

6 Feb 2018

My Sales Academy – B2B Account Planning

We’re all familiar with creating SWOT analyses – but we are doing them for the right subjects?

You’re probably familiar with your own strengths and weaknesses, but when you did you last spend time critically reviewing your competitors’ SWOT positions in your accounts?

Competitor SWOT analyses should be built into your B2B Account Plans – to give you ideas about how to compete and to keep refreshing your thinking in existing key accounts.

Download our B2B Account Planning Template for your free B2B Account Plan Template: https://mysalesacademy.com/download-the-b2b-account-planning-template/
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